Search Engine Optimization (SEO) from Sanraj Technolab
will help small business owners create a faster, smoother, and user-friendly
website. Though most people still hang on to the old definition of SEO,
thinking that it is only about optimising for the search engines, however,
today SEO is also about improving user experience too.
SEO is most likely the most competent and affordable
marketing strategy that exists today. Moreover, it will only bring in clientele
who are actively seeking to find your product or service!
SEO can be split into two divisions:
On-page SEO and Off-page SEO.
=>On-page SEO
This
involves around ensuring that search engine can locate your web pages quickly
so that they can display them on the search results, and also ensures that you
have expressive, right and useful contents to the search phrases you’re
attempting to reveal for.
=>Off-page SEO
In the
Off-page SEO, you try to acquire various other websites in order to inform
Google what your site is actually about; it has its own authority in the online
industry; and they can completely trust this site that can exhibit their
results fruitfully. It is executed through obtaining back-links from other
distinct websites.
BENEFITS OF SEO:
1. Better Conversion
Rates
SEO-optimised
websites loads faster, are easy to read and surf, and will display properly in all
types of devices, including mobile and tablets. Websites that are easy to read
and navigate are more likely to grab and hold attention from your readers or
visitors – i.e. they’re more likely to become your loyal customers, subscribers,
and returning visitors.
2. Build Brand
Awareness
One of
the benefits of getting higher rankings on the SERPs is building brand consciousness.
When your sites appear on the first page of major search engines such as
Google, Yahoo, and Bing, your prospective customers are more likely to trust
your brand when they search for a particular term rather than other brands that
don’t have a strong web existence.
That is why small businesses that want to build better brand
awareness (either locally or expanding nationally) must invest in SEO and start
gaining top rankings for the KEY terms related with their business.
3. Bypass Competition
Let’s
take an example of two businesses that are in the similar industry, selling
similar products, at same prices. One of them has an optimized website while
the other has a non-optimized website. Considering everything is else is equal,
which company do you think will attract more customers to their website from
local searches? Which company will likely grow faster and become more
successful?
Advantages of Search Engine
Optimization (SEO)
Small and medium businesses can
gain a lot of advantages from the SEO. These companies who spend in search
engine marketing can have higher ranks on search engine. Those businesses that
do not practice SEO can slide down as their situation can turn poorer. For the
beginners and the current users, knowing about the return of SEO will help them
hugely to make the best of SEO.
1. Build a user
friendly website
For the
beginners, SEO will assist you in crafting quicker, better and friendly website
for the users. If you’ll follow appropriate on-page SEO techniques, it
certainly develops the user experience, which produces short term as well as
long term profits. When your users are content, then search engines are also
pleased.
2. Discover new
markets
With
the help of a thriving SEO campaign, you can discover new markets and explore
new economies worldwide. Your traffic level can reach to great heights with the
support of social media platforms and mobile marketplaces, by increasing your
SEO performance.
3. Find out new
customers and help expansion
The
businesses that hold their own websites can increase their customer base immensely.
SEO will assist you in achieving excellent rankings on the search engine result
pages that can grab more targeted customers.
4. 24/7 businesses
should be open
Your
business should be open for 24 hours per day and 7 days per week. You need to
invest your money as well as time for taking your site to the top of SERPs and
at the same time get new customers towards your website.
5. Fight your own
competition
When
you and your competitors are both executing SEO and social media marketing,
then you need to execute better performance than your competitor. You require
fighting your own competition by putting a step ahead than the other
businesses.
6. SEO is superior
for social media
Any
webpage with top rankings will achieve more and better social media exposure.
People while searching will most probably Tweet/Like/+1 a particular web page,
when they see it in the first rank positions of SEO results than the page that
is ranked low.
